Visual Elements Image Categories 1.32 Imagery is one of the key elements we use to demonstrate the American brand identity. So care must be taken in choosing how we portray the destinations to which we travel, the faces of our customers, the beauty and scale of our aircraft and the subtle interiors of our lounges and planes. All images should demonstrate the following brand attributes: Details Places Journey Confident Smart Engaging Modern People Livery © American Airlines, 2015 Advertising Guidelines, v 3.0