Visual Elements oneworld 1.17 To ensure the oneworld alliance logo 85.71% Scale Relationship is presented properly, always scale the oneworld logo 6/7 (or 85.71%) smaller than the Flight Symbol of the horizontal logo. This provides the appropriate visual balance between the orb and the American Airlines logo. If using the stacked logo, be sure the oneworld logo remains the same size. The oneworld logo must be included X 85.71% of X in core customer communications, for both traditional media and digital channels. This includes print, outdoor, online, video, TV and small space advertising. The oneworld logo is also required on all collateral and travel documents, including direct mail, digital communications, promotions, frequent flyer program materials, and all joint communications with other oneworld members. Business units or cost centers that do not involve the oneworld core customer Minimum Size for Print Minimum Size for Digital/Online are not required to incorporate the oneworld brand. These include uses for sponsorships, corporate travel brands, cargo, recruitment, etc. If you do see an opportunity to include the oneworld logo, then the logo may 8 mm. be included on an optional basis. 35 px.. For exceptions, see page 1.19. © American Airlines, 2015 Advertising Guidelines, v 3.0