Elements Applied Panes Online Banners 2.16 Animation: 300 x 250 Global Intro The American logo should not be moved from set template position. The logo transitions off along with the panes during the opening animation. Animation and Messaging This is the most flexible sequence of the design, allowing for unique imagery, messaging and animations. The American logo is revealed, set in place. Full Transition In this sequence, the panes fill the entire frame, clear the messaging and then retreat, revealing final messaging and the American logo set in place. Final Messaging In this sequence, additional messaging, and/or blue subhead messaging, when applicable, fades in. The panes transition in partially (about a quarter) up the frame. The bottom pane will have the oneworld logo on it. 5 End -Frame and CTA The red CTA button to slide on screen. The red CTA button has an initial shine animation and grows on hover. Messaging: Copy AA Dark Grey American Sans Regular –20 pt/22 pt Subhead AA Blue with +10 tracking American Sans Medium – 19 pt/21 pt Button Always red, and will expand upon hover; should not be more than 10 – 12 characters. Logo Present on all frames. © American Airlines, 2015 Advertising Guidelines, v 3.0