Visual Elements Logo Violations 1.10 The logo is a unique expression of the American brand. To maintain its effectiveness, care must be taken to ensure correct and consistent use in every application. Some common logo misuses are shown Do not use the logotype Do not change the logotype colors. Do not change the font of the logotype. here. These same principles of use without the Flight Symbol. apply to all configurations and variations of our portfolio of logos. Do not change the colors Do not place the logo over busy Do not rearrange the of the Flight Symbol. backgrounds that compromise the logo. logo components. Do not skew or distort Do not place the logo in holding shapes. Do not add drop shadows the logo in any way. or special effects. Sitwell Enterprises Do not use the abbreviated Do not add any additional text American logo for paid ads. or taglines to the logo. © American Airlines, 2015 Advertising Guidelines, v 3.0