Visual Elements Out-of-Home Typography 1.13 Headlines for out-of-home use AmericanSans Regular in white, Headlines - Out-Of-Home Leading or line spacing set in sentence case. Subheads should always be +2 to the use AmericanSans Medium in text size when using all caps. A rule separates the Headlines are set in AmericanSans. headline from the subhead. AmericanSans Regular in white. Subheads - Out-Of-Home Set the tracking on subheads from +50 - +70, depending SUBHEADS ARE SET IN AMERICANSANS MEDIUM, on size and legibility. ALL CAPS IN WHITE. Hashtags - Out-Of-Home Hashtags are placed next to the oneworld logo. Hashtags are set in AmericanSans Regular and 85% K or White. Capitalizing each word and making the font size large increases legibility. Headlines for increased legibility - Out-Of-Home This is for increased legibility in placements that move (e.g., units with irregular Headlines are set in backgrounds such as train wraps) and placements AmericanSans Medium in white. intended to be viewed at a distance. © American Airlines, 2015 Advertising Guidelines, v 3.0