68 Social Commerce Merchants Can Sell to Anyone—Anytime, Anywhere Social media platforms are increasing their monetization of global audiences with e-commerce. Thanks to omnichannel solutions—both physical and digital—social commerce could grow 32% at an annual rate, from $730 billion today to over $5 trillion in 2030. Global Social Commerce Sales Instagram ARK Forecast YouTube 1.5B S 2.8B MAUs* Social Commerce (LHS) Traditional E-commerce (LHS) R E Social Commerce Share (RHS) M Pinterest TikTok U 0.4B S 1.1B N $18 30% CO e $16 L u A l 25% ce T WhatsApp Facebook a $14 r I V e G 1.8B 2.2B e ) $12 20% m DI is ns m io $10 co l 15% - il E chandr $8 r T f e O M ($ $6 10% e s s $4 har Shopify o 5% S Gr $2 Business Launch – Omnichannel Selling – Payment Processing – Marketing $- 0% Analytics and Management – Logistics & Shipping – Business Funding 2018 '19 '20 '21 '22 '23E '24E '25E '26E '27E '28E '29E '30E *We estimate each platform’s monthly active users (MAUs) across its iOS and Android mobile apps. Sources: ARK Investment Management LLC, 2024. This ARK analysis is based on a range of underlying data from external sources, including Sensor Tower, which may be provided upon request. Forecasts are inherently limited and cannot be relied upon. For informational purposes only and should not be considered investment advice or a recommendation to buy, sell, or hold any particular security. Past performance is not indicative of future results.