We are in the CX business. We need our content to be interactive & smart SITUATION Salesforce is the global leader in cloud CRM with over 150,000 customers worldwide. AppExchange is world’s largest business app marketplace. It offers over 3,000 apps and components to extend the power of Salesforce.Its solutions, reviews, content and consultants help extend Salesforce into any department or industry. The goal? Salesforce wanted to transform the content experience to offer better organized content in one place and in a more interactive innovative way, to help improve customer engagement and uplift revenue from both partners and customers. “We are in the CX business. We need our content to be interactive & smart”