Store Exterior, Requirements Materials Your store exterior is the first experience customers will have with your store identity. If materials selection is an option, choose materials that align with your store’s identity. Do not imitate an Apple Store. Avoid the use of stainless steel on your exterior. Stainless steel is part of the proprietary look and feel of an Apple Store. Color If color selection is an option, choose a color for your storefront to help establish your brand’s identity. Note: Black storefronts are reserved for Apple Premium Resellers only. Positioning Always center your reseller or store logo within the overall width of the store fascia. Apple channel signature Follow these requirements for displaying an Apple channel signature on your store exterior: • Place one signature on the right side of your fascia or storefront. Do not use multiple signatures on a single storefront. Do not place the signature higher than your store logo. • Display the signature in only all-black or all-white. Do not use color or color materials. • Follow the clear space requirements for the signature on page 10. • The two-line signature should be used at a ratio of 50 percent of the cap height of the reseller logotype, not to exceed a height of 400 mm or be less than 100 mm. • Never use the Apple logo alone on your store exterior. 50 % of reseller 100% 50% of reseller 100 % logo type logotype cap height cap height (max 400 mm) (max 400 mm) Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 38