Store Interior, Fixture Design and Materials When planning and developing a fixture system for displays, select forms, materials, and colors that align with your store identity. Do not create fixtures that infringe on Apple’s proprietary retail identity. Fixture design Create fixtures that are easy for your customer to approach. Make sure there is ample surface space to display products in an uncluttered manner. Incorporate a plan for electrical cord management. It is distracting for customers to see a tangle of cords around product displays. Take into account the flow and direction of customer movement within your store. Allow ample space for several customers to linger at the fixture while not blocking the movement of other customers. Do not add unnecessary decorative details. In addition to the materials listed below, channel affiliates cannot use: • Backlit horizontal translucent graphic panels • Staircases in glass or transparent material Materials Select materials that are durable and easy to maintain. Apple products display well on smooth, solid surfaces. Do not replicate the materials used on Apple fixtures. Avoid these materials: Maple hardwood Oak hardwood Stainless steel Color The color of your fixtures should align with and complement the look and feel of your store and your unique retail environment. Generally, Apple products display well on white surfaces, allowing the products to be the focal point. The use of white on product display surfaces is recommended whenever possible. Do not use colors that overwhelm the Apple products. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 48