AT&T Brand Guidelines at a Glance 12 Color Specifications All colors in the AT&T color palettes have precise color references, shown in the color specifications chart on this page. Always use the exact color values listed. * For specifications, please download Working with Vibrant Color: A Step-by-Step Guide (PDF) on the AT&T Brand Center. In lieu of the colors listed here, you may use the PANTONE® Colors cited, the standards for which can be found in the current edition of the PANTONE formula guide. The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE® Publications for accurate color. PANTONE® is the property of Pantone, Inc. AT&T Color Spot Color Coated Spot Color Uncoated CMYK Primary colors AT&T New Orange or Pantone® 1505 C or Pantone 1505 U 0/64/100/0 Orange Highlight * * 0/31/100/0 AT&T Blue or Pantone 2925 C or Pantone 2995 U 85/24/0/0 Blue Highlight NA NA 68/20/0/0 Secondary colors AT&T Lime or Pantone 390 C or Pantone 397 U 24/0/98/8 Lime Highlight NA NA 10/0/100/8 AT&T Green or Pantone 368 C or Pantone 375 U 55/0/100/0 Green Highlight NA NA 28/0/100/0 AT&T Burgundy or Pantone 215 C or Pantone 220 U 2/100/35/29 Burgundy Highlight NA NA 2/90/25/8 AT&T Purple or Pantone 254 C or Pantone 254 U 45/100/0/0 Purple Highlight NA NA 28/82/0/0 AT&T Dark Blue or Pantone 280 C or Pantone 280 U 100/74/0/33 Dark Blue Highlight NA NA 85/51/0/5 Accent colors AT&T Ochre or Pantone 124 C or Pantone 110 U 0/27/100/0 AT&T Magenta or Pantone 219 C or Pantone 219 U 1/88/0/0 AT&T Royal Blue or Pantone Reflex Blue C or Pantone Reflex Blue U 100/73/0/2 AT&T Yellow or Pantone Yellow C or Pantone Yellow U 0/1/100/0 AT&T Teal or Pantone 3265 C or 3265 U 76/0/38/0 AT&T Dusty Blue or Pantone 644 C or 644 U 42/15/0/6 AT&T Light Blue or Pantone 5445 C or Pantone 5445 U 8/1/0/13 AT&T Mint Green or Pantone 7471 C or Pantone 7471 U 28/0/14/0 AT&T Gold or Pantone 1235 C or Pantone 1235 U 0/21/91/0 AT&T Taupe or Pantone 452 C or Pantone 452 U 24/18/42/0 AT&T Warm Gray or Pantone Warm Gray 4 C or Pantone Warm Gray 4 U 0/4/9/24 AT&T S ilver ( metallic) or Pantone 877 C or Pantone 877 U NA Black NA NA 0/0/0/100 White NA NA 0/0/0/0 Gray NA NA NA 255/255/255 AT&T Color RGB Hex Broadcast RGB Primary colors AT&T New Orange 255/114/0 ff7200 255/114/0 Orange Highlight 252/179/20 fcb314 252/179/20 AT&T Blue 6/122/180 067ab4 6/122/180 Blue Highlight 58/165/220 3aa5dc 58/165/220 Secondary colors AT&T Lime 182/191/0 b6bf00 182/191/0 Lime Highlight 219/216/16 dbd810 219/216/16 AT&T Green 110/187/31 6ebb1f 110/187/31 Green Highlight 196/216/45 c4d82d 196/216/45 AT&T Burgundy 179/10/60 b30a3c 179/10/60 Burgundy Highlight 218/56/114 da3872 218/56/114 AT&T Purple 129/1/126 81017e 129/1/126 Purple Highlight 184/80/158 b8509e 184/80/158 AT&T Dark Blue 12/37/119 0c2577 12/37/119 Dark Blue Highlight 2/111/179 020bb3 2/111/179 Accent colors AT&T Ochre 234/171/0 eaab00 234/171/0 AT&T Magenta 255/0/102 ff0066 255/0/102 AT&T Royal Blue 0/0/102 000066 0/0/102 AT&T Yellow 255/239/0 ffef00 255/239/0 AT&T Teal 0/199/178 00c7b2 0/199/178 AT&T Dusty Blue 150/177/208 96b1d0 150/177/208 AT&T Light Blue 188/201/214 bcc9d6 188/201/214 AT&T Mint Green 153/255/204 99ffcc 153/255/204 AT&T Gold 255/153/0 ff9900 255/153/0 AT&T Taupe 204/204/102 cccc66 204/204/102 AT&T Warm Gray 204/204/153 cccc99 204/204/153 AT&T S ilver ( metallic) NA NA NA Black 0/0/0 000000 0/0/0 White 255/255/255 ffffff 255/255/255 Gray 102/102/102 666666 102/102/102