AT&T Brand Guidelines at a Glance 11 Color Palette Color plays a prominent role in all of our communications and is one of the cornerstones of our graphic vocabulary. It is a visual element that quickly identifies our design system. The colors in this palette are the only colors that may be used. All the colors in the AT&T color palette are complementary — use them together or with AT&T New Orange and AT&T Blue. Primary color palette, solid AT&T New Orange AT&T Blue White AT&T Dark Blue AT&T Green AT&T Lime AT&T Burgundy AT&T Purple Secondary color palette, solid Primary color palette, vibrant Secondary color palette, vibrant Accent color palette, level 1 AT&T Royal Blue AT&T Bright Green Accent color palette, level 2 AT&T Warm Gray AT&T Light Blue AT&T Mint Green AT&T Gold AT&T Taupe AT&T Magenta AT&T Yellow AT&T Ochre AT&T Dusty Blue AT&T New Orange Highlight AT&T Blue Highlight AT&T Dark Blue Highlight AT&T Green Highlight AT&T Lime Highlight AT&T Burgundy Highlight AT&T Purple Highlight AT&T Silver Black Primary color palette, solid AT&T New Orange AT&T Blue White AT&T Dark Blue AT&T Green AT&T Lime AT&T Burgundy AT&T Purple Secondary color palette, solid Primary color palette, vibrant Secondary color palette, vibrant Accent color palette, level 1 AT&T Royal Blue AT&T Bright Green Accent color palette, level 2 AT&T Warm Gray AT&T Light Blue AT&T Mint Green AT&T Gold AT&T Taupe AT&T Magenta AT&T Yellow AT&T Ochre AT&T Dusty Blue AT&T New Orange Highlight AT&T Blue Highlight AT&T Dark Blue Highlight AT&T Green Highlight AT&T Lime Highlight AT&T Burgundy Highlight AT&T Purple Highlight AT&T Silver Black