AT&T Brand Guidelines at a Glance 10 Bringing Tone of Voice to Life Small business Key concern: I need to be free to work faster and smarter to ensure my success. Enterprise Key concern: I need to unleash the creativity and genius of my organization to bring greater value to our customers and investors. Consumer Key concern: I need to be in touch with everything that matters to me, right when it matters. Target audience Message Don’t say... You’re VIP here. Skip the line with reservationless conferencing. Transform “clock in” to “click in.” Mobilize with the AT&T Global Network Client. Go on. Have it all. Do say... Our Quad Choice offer bundles home phone, Internet, wireless voice and entertainment. Connect anytime with reservationless conferencing. The AT&T Global Network Client provides a seamless interface for your mobile workforce. AT&T Quad Choice is a comprehensive service bundle that meets all your communication needs. You can connect to business contacts anytime thanks to AT&T reservation- less conferencing. If your enterprise needs to go mobile, consider the convenience of the AT&T Global Network Client.