Contents. 1 About 4 Audi Sport strategy 5 2 Tone of voice 10 Basic rules 11 Visual assets 16 Branding 17 Typography 19 Colour concept 21 Red rhombus 25 Imagery 27 3 Communication applications 37 Print 38 TVC ending 40 4 Spacial design 41 Best practice IAA 2015 42 Branding 43 Materials 44 Typography 45 Lounge interiors 46 General information 48 Table of contents 3