Audi Sport Brand Book

Audi Sport Style guide Digital version dated: July 2016 For internal use only

UNFORESEEN PERFORMANCE. Audi Sport Look and feel

Contents. 1 About 4 Audi Sport strategy 5 2 Tone of voice 10 Basic rules 11 Visual assets 16 Branding 17 Typography 19 Colour concept 21 Red rhombus 25 Imagery 27 3 Communication applications 37 Print 38 TVC ending 40 4 Spacial design 41 Best practice IAA 2015 42 Branding 43 Materials 44 Typography 45 Lounge interiors 46 General information 48 Table of contents 3

1. ABOUT AUDI SPORT

RETHINK.RE START. The new Audi Sport brand. Audi Premium at its best. MODERN MODERN PRESTIGE PERFORMANCE • Establish a whole new dimension for Audi Sport – develop the pinnacle sub-brand • Bring it all together – use all assets and facets. • Develop a premium and progressive brand tonality for Audi Sport. Audi Sport Style Guide | About | Audi Sport strategy 5

AUDI SPORT CAMPAIGN 2016 – THE STRATEGIC MISSION Audi Sport creates a halo effect on the Audi brand – adding sportiness (performance), but also sophistication (modern prestige) and progressiveness. Audi Sport Style Guide | About | Audi Sport strategy 6

AUDI SPORT CAMPAIGN 2016 – THE COMPETITORS Positioning MODERN PRESTIGE • progressive • understatement • independent STRATEGIC DIRECTION Focus area is Modern Performance, with a rooting in Modern Prestige MODERN PERFORMANCE 1.0 PERFORMANCE • strong / muscly / aggressive • agile / dynamic (the athlete) (the poser) • bright / fascinating / surprising • dark & grime / frightening • hightec / human-touch • technocratic / cool PREMIUM 1.0 • conservative • status oriented • elitist Audi Sport Style Guide | About | Audi Sport strategy 7

AUDI SPORT CAMPAIGN 2016 – BRAND STRATEGY = UNFORESEEN PERFORMANCE Audi Sport Style Guide | About | Audi Sport strategy 8

AUDI SPORT CAMPAIGN 2016 – MEDIA STRATEGY & INSIGHTS Our communication target is to activate potential buyers and to create a

2. TO NE OF VOICE AUDI SPORT

THE ICONIC SUB-BRAND. The red rhombus refers to the foundation in motor sport and guarantees the highest recognisability for Audi Sport. 11

THE AUDI SPORT SILVER APPEAL. Visualising the perfect combination of technology, precision and design. 12

BORN ON THE TRACK. BUILT FOR THE ROAD. The R and RS models are the heroes and embody the emotional spearhead of Audi Sport. 13

RACETRACK CREDIBILITY. The technological advantage has its strong foundation in Audi’s motor sport competence. 14

LIVE EXPERIENCE. Dynamics made tangible. Audi Sport at motor shows and events. 15

Sub-brand logo Dynamic typography Six visual assets to tell the Audi BORN ON Sport story. THE TRACK. BUILT FOR THE ROAD. The all-new Audi R8 Coupé. Based on the general Audi CI elements and guidelines, Audi Sport tells a unique story using its very own visual codes. Silver appeal and colour code The red rhombus Their application in Audi Sport communication is described in detail on the following pages. Imagery Performance materials Audi Sport Style Guide | Tone of voice | Visual assets 16

The branding 1 of Audi Sport. In order to strengthen Audi Sport as a sub-brand, the 2 3 Audi rings appear in the solid version in all measures of Audi Sport communication. • Formal harmonisation of branding • Diff erentiation from main brand • Enhanced ü exibility within imagery Height of rhombus less than 6 mm This page outlines the basic principles for using the Audi Sport emblem. Size S Please note the recent modiû cation for dark and red backgrounds: the thickness of the rhombus’ white outline Height of rhombus has been reduced. The white outline serves as a sharper between 6 and 300 mm contrast to the background. Size M These û les can be found on the Audi Corporate Identity Portal. Height of rhombus larger than 300 mm Size L Audi Sport Style Guide | Tone of voice | Branding 17

Branding: Ten basic design rules. • As a rule, the Audi Sport emblem always appears ► The emblem is used together with the Audi rings ► Height of Audi Sport emblem = inner edges of rings ► No claim ► Minimum space = 1 width of the Audi rings together with the Audi rings ► Audi Sport as the main brand signature • The rings and the Audi Sport emblem should be used in various media so that Audi Sport is perceived as the main brand signature • The

Dynamic and distinctive BORN ON THE TRACK. BUILT FOR typography. The all-new THE ROAD. Audi R8 Coupé. The emphasis on the light character type supports the overall premium appeal of Audi Sport and the diff erentiation from the main brand. Wide spacing and upper-case letters testify to the brand’s self- conû dence and pride. Audi Type Extended Italic is the headline type for Audi Sport. Except for the use of upper-case letters and spacing, no further modiû cation of the typeface is Uptatqui debitati con nem renda consernatur seque eicium quatem voluptate laborep ellupta tianimi, qui reicilic tem venditio. necessary. Subheadlines are set in mixed case Audi Type Consernatur seque eicium. Extended Normal. Please refer to the following page for details. Audi Type Audi Type Extended Italic Extended Normal ABCDEFGHIJKLM abcdefghijklm NOPQRSTUVWXYZ nopqrstuvwxyz 0123456789 0123456789 Audi Sport Style Guide | Tone of voice | Typography 19

Dynamic and Headline: 30 pt / 40,5 pt ≈ 135 % line spacing for DIN A4 applications light typography. 16° BORN ON THE TRACK. Italic headlines for Audi Sport BUILT FOR THE • Headlines are set with the Audi Type Extended Italic. Solely upper-case letters are used. Sublines remain straight cut. These are set in mixed case. X ROAD.X The all-new Audi R8 Coupé. • The letter spacing is extended by 100 (main head and subhead). Subheadline: 10.5 pt / 13.5 pt ≈ 130% line spacing for DIN A4 applications. • The line pitch for headlines is 135% of the cap height. The headline’s cap height deû nes the horizontal space between headline and subheadline. (e.g. cap height 30 pt, line pitch 40.5 pt). 16° • The cap height of subheadlines or product names is 35% of the headline’s size with a line pitch of 130%. BORN ON The subheadline is aligned with the last line of the headline and set to either black or white, depending THE TRACK. on the font or image in the background. The subhead- line may also be placed below the headline within its baseline grid. BUILT FOR • All headlines are left-aligned and slanted, following a diagonal line derived from the italic cut X THE ROAD. • Angle of alignment = 16° X Lorem ipsum dolores. Copytexts for Audi Sport The new Audi R8 Coupé. • Audi Type Normal is used for copytext and follows the general Audi CI guidelines. Subheadline: 10.5 pt / 13.5 pt ≈ 130% line spacing for DIN A4 applications. Subline aligned on the headline’s baseline grid. Audi Sport Style Guide | Tone of voice | Typography 20

The Audi Sport silver appeal. The meaning. The depiction of silver is deeply connected to the Audi heritage and a constant asset within the corporate identity. It is inspired by the original moment of Audi’s success in motor sport – the heroic Silberpfeile – and other iconic examples of Audi’s technological progressiveness. Furthermore, the Audi Sport silver appeal is derived from many high-tech materials used in the car such as aluminium and titanium, and from various exterior colours as well. The Audi Sport silver has its foundation in Audi’s heritage and is proof of the brand’s contemporary progressiveness. The silver appeal plays with the differing appearances of surfaces. Gradients of cold and warm greys interplay to convey technological precision as well as premium- ness and desirability. It plays with light and shadow, reüections and details. The silver appeal is the main colour dominating images, backgrounds, as well as spacial design. Audi Sport Style Guide | Tone of voice | Colour concept 21

The Audi Sport BORN ON THE TRACK. BUILT FOR The all-new silver appeal. THE ROAD. Audi R8 Coupé. Colour code. Uptatqui debitati con nem renda consernatur seque eicium quatem voluptate laborep ellupta tianimi, qui reicilic tem venditio. The silver appeal is the main colour dominating images, Consernatur seque eicium. room settings and graphic elements. Colour code example – 2D communication Colour code example – spacial design The main diff erentiation to the general Audi CI colour code is as follows: • Amount of white is signiû cantly reduced Audi CI colour code • Amount of black is signiû cantly reduced. In spacial White Black Aluminium Silver Red Warm Silver design, dark glass fronts play with reü ections. 0/0/0/0 60/50/50/100 30/20/20/10 0/100/80/15 10/12/16/27 • Amount of Audi Red is increased. Audi Red sets strong - Pantone Black Pantone 877 Pantone 200 Pantone 401 accents by the integration of the red rhombus as well #ff ff ff #000000 #b3b3b3 #bb0a30 #b6b1a9 as signiû cant car details. 255/255/255 0/0/0 179/179/179 187/10/48 182/177/169 The colour code in Audi Sport communication follows a given ideal ratio: 60% Silver and metals: Genuine surfaces and materials Audi Sport colour code 25% Audi Red: Branding plus signiû cant details in imagery Audi Sport Aluminium Silver PANTONE® 8403 Audi Red PANTONE® 187 15% Audi Corporate Colours: Black, White Audi Sport Aluminium Silver is PANTONE® 8403 as a full-area special colour. faces faces Metallic sur Bright midtonesHigh glossy red High glossy white Carbon sur Audi Sport Style Guide | Tone of voice | Colour concept 22

The Audi Sport silver appeal. Refl ections and details. The entire greyscale is carefully balanced. The imagery is dominated by hues of warm and cold greys, strong contrasts and pointedly set light accents. • Black is reserved for providing contrast and details within shadows and dark vehicle parts. In imagery large areas of black must be avoided. • White is reserved for providing highlights and reü ections in order to identify and emphasise the appeal of materials. The interplay of reü ections caused by the respective environment highlights the vehicle’s athletic design and proportions. • Details in Audi Red are highlighted and clearly visible. They stand out clearly within a silver surrounding, adding further accents and leading the viewer’s eye to the crucial areas of the image. Audi Sport Style Guide | Tone of voice | Colour concept 23

Staging the red rhombus. The Audi Sport brand icon. The red rhombus is the strongest visual element of Audi Sport. It refers to the sub-brand’s foundation in motor sport and provides high and unique recognisability. To ensure the perception of the red rhombus as a 1. The red rhombus appears as a real three-dimensional object within the composition brand icon, two basic rules sum up its integration of the product photography. within Audi Sport imagery. The following pages provide further details and examples. 2. The red rhombus appears as an authentic and natural element in the middle ground or background. It is an integral part of a typical Audi Sport setting. Audi Sport Style Guide | Tone of voice | Red rhombus 24

Staging the red rhombus. Application within imagery. The red rhombus in imagery has to be part of the storytelling in the respective image and shall be photo- graphically integrated as such. The following rules have to be applied when staging the red rhombus within the imagery. • The red rhombus must be integrated harmoniously into the overall composition of the image • The red rhombus has to be recognisable as such • Do not integrate more than one rhombus • At least 50% of its shape must be visible • The red rhombus always slants to the right • Preferably the red rhombus is only slightly distorted by the photographical perspective • For high-angle shots only the red rhombus can be a ü oor element Audi Sport Style Guide | Tone of voice | Red rhombus 25

Staging the red rhombus. Application within imagery. To avoid the red rhombus becoming a decorative element and to provide maximum recognisability, the following rules must be obeyed. • The red rhombus must not appear more than once in one image • The red rhombus must not slant to the left • Except by vehicles, the red rhombus must not be partially covered by other elements that disturb the recognisability of its shape • The viewer’s perspective must not distort the shape of the red rhombus • The red rhombus must not cover vehicles to any extent All images shown on this page demonstrate the wrong use of the red rhombus. Audi Sport Style Guide | Tone of voice | Red rhombus 26

Imagery. Motor sport reference. Born on the track. Built for the road. Audi’s motor sport engagement is the constant source and proof of the R and RS models’ technological advantage. New technologies are heralded by the Audi R18 in the FIA World Endurance Championship. The technological transfer to the series is boldly proven within the DTM series and customer racing. Scenes from the track and pit stop situations convey high performance, action and emotion. Audi Sport Style Guide | Tone of voice | Imagery 27

Imagery. Dynamic roads. The vehicle’s habitat is one of the strongest assets in storytelling and the positioning of the product. The most genuine habitat is the road itself – whether in urban settings or landscapes. Chosen car locations and compositions should meet the R and RS models’ characteristics: • Clear and well-arranged • Dynamic and powerful • Unique and self-conû dent • Premium and exclusive • Real and authentic The ideal location bears the story told in an image in itself. Audi Sport Style Guide | Tone of voice | Imagery 28

Imagery. Dynamic racetrack. Born on the track. Build for the road. Racetrack imagery always refers to Audi Sports foundation in motorsport. Daring perspectives and unique details support the dynamic appeal of the vehicles. Curbs and lane markings on the pavement provide red accents. Audi Sport Style Guide | Tone of voice | Imagery 29

Imagery. Architectural environments. Architecture always works as a prestigious backdrop for the Audi Sport vehicles. The provided spacial dramaturgy underlines their power and uniqueness, even in static car shots. Audi Sport Style Guide | Tone of voice | Imagery 30

Imagery. Indoor locations. When focusing on design, materials and the speciû c details of the model range, a tared out and sophisticated arrangement of light is essential. This is best achieved by studio photography. Furthermore, indoor locations tell their very own stories: • Spacious and luxurious interiors, referring to the idea of a car collector’s garage • High-tech manufacturing sites, conveying both craftsmanship as well as the high technological aspiration of Audi Sport Audi Sport Style Guide | Tone of voice | Imagery 31

Imagery. Integration of people. Developing imagery for Audi Sport follows one purpose: to create a tangible and vivid moment that carries a strong emotional appeal. In imagery, people play a supportive role and are generally rather used in BTL communication measures. • Motor sport protagonists Drivers, mechanics and team staff , whose attention is always focused on the vehicles • Manufacturing The emphasis lies on craftsmanship and technology, so people play a secondary role in image composition • Target group and drivers Predominantly male with visibly high self-esteem Audi Sport Style Guide | Tone of voice | Imagery 32

Imagery. Integration of performance materials. Performance materials play a signiû cant role in the technological advantage of the R8 and RS models. Furthermore, they provide strong visual diff erentiation, proving the vehicle’s sporty aspiration and its foundation in motor sport. The use of the following materials transfers the vehicle’s racing genes into a distinguished design. Carbon û bre: lightweight, stability and motor sport appeal Aluminium: lightweight design, technological precision Leather and stitching: highly exclusive interior design and craftsmanship Exterior varnishes: depth of surface, dynamics, craftsmanship Audi Sport Style Guide | Tone of voice | Imagery 33

Imagery. Integration of performance materials. Strong emphasis on the aesthetic staging of materials and surfaces is required within Audi Sport commu- nication. Beside the photographic focus (lighting, the faces highlighting of details etc.), the performance materials faces become part of the vehicle’s environment. Photography Metallic sur Bright middletonesHigh glossy red High glossy whiteCarbon sur Within the composition of car imagery, a reference to the performance materials may be made by wall and ü oor surfaces, depending on the situation. Spacial design Within three-dimensional set-ups such as showroom interiors, events or exhibition spaces, genuine materials are demonstrate the characteristics of the performance materials. You will û nd further details on page 44. The choice of materials and a balanced ratio reü ects the overall colour code for Audi Sport. Audi Sport Style Guide | Tone of voice | Imagery 34

Imagery. Exterior vehicle colours. Since the vehicles are generally the most dominant element in Audi Sport communication, the choice of exterior colours is an important aspect in the images’ composition. The various gradings of silver, grey and red reü ect the Audi Sport colour code. Strong colourful accents are set with the full range of exterior û nishes. Special exterior colours: race cars in FIA WEC, DTM and customer racing Audi Sport Style Guide | Tone of voice | Imagery 35

Imagery. Colour code in moving images. The multitude of scenery and vehicle environments in TVCs, showroom reels and motion graphics require a broader colour range for a realistic and authentic look and feel of the footage. Yet the choice of location, the lighting and a desaturated overall colour grading has to match the general Audi Sport silver appeal. • Avoid elements that provide hues of bright and warm colours in the surrounding environments • The lighting must provide a cool and technological atmosphere. • Within the desaturated environments, the vehicles’ bodies, details and the exterior colours have to stand out boldly. Stills from Audi Sport Showroom û lm, 2015 Stills from Audi Sport video

3. AUDI SPORT COMMUNICATION APPLICATIONS

Audi Sport advertisements. Samples. Advertisement and poster designs The exclusive, strong character of Audi Sport must clearly be recognisable. • The layout essentially follows a simple, striking design that expresses exclusive strength • Full-page, bleed-edge images with dynamic and powerful content determine its character • The red rhombus is integrated harmoniously in image content • In favour of an uncluttered impression, copytext is used in a very limited way Please note: Image still in progress. The adds displayed on this page are samples and BORN ON THE TRACK. BUILT FOR The all-new are not approved for application. THE ROAD.Audi R8 Coupé. Quatem voluptate, qui reicilic tem venditio. Consernatur seque eicium. Image still in progress. Image still in progress. Image still in progress. Audi Sport Style Guide | Communication applications | Print 38

Audi Sport literature. Samples. Catalogue design FUFUGEGE E EUUMM • The catalogue layout essentially follows ININ VE VELLMMPPOO?? LLororeemem i ippssumum d dooollolooreress.. TThehe n newew A Aududii R8 R88 CCouCououpppééé... a simple, striking design LorLorem ipsum Iquas maiorem ipsum Iquas maiorat hario volorumque volestrum facipis millab ipsam at hario volorumque volestrum facipis millab ipsam temporrtemporroo.. Lor Loreem ipsum Iquas maiorm ipsum Iquas maiorat hario voluptat volorumque volestrum at hario voluptat volorumque volestrum • Full-page, bleed-edge images with dynamic Nempe offic temporrNempe offic temporroo.. UsUs, volor, voloreep ersperrp ersperroo que es ne volorque es ne volorecto tes dolorecto tes doloreerumrum faccum voluptatet la faccum voluptatet la qui quid qui cuscia alique dis nisitet el mi, accusqui quid qui cuscia alique dis nisitet el mi, accus, ut autendam r, ut autendam ree vellabo ribus vellabo ribus. . Videl ipsantur aliti optatempe sum faccum nis magniscid moluptasped quo et Videl ipsantur aliti optatempe sum faccum nis magniscid moluptasped quo et ide vent ride vent repel et aut hario esent dolut aspic temporepel et aut hario esent dolut aspic tempore ceriberrum nectee ceriberrum necte and powerful content determine its character • Images on double pages ideally relate to and reü ect one another LULUTTAASS D DIITTEEMM EXEXCCEERRIA.IA. LLororeem im ippssuuumm dm doololoreress.. • The red rhombus is integrated in key images The neThe new Aw AAuduuddii R R88 Cou Couppé.éé.. Ende nonsequia sunt volupta tiorEnde nonsequia sunt volupta tioresent mi, odist odisita cusesent mi, odist odisita cus, , sus etus ut aut ipicipsum ex exsus etus ut aut ipicipsum ex exceptae imilibus aditiorceptae imilibus aditiorehent illic ehent illic te nonsediti ut rte nonsediti ut ressume iscimusda nis is volorisque estium ressume iscimusda nis is volorisque estium reem m ipsam ium et eostrum et etus cusipsam ium et eostrum et etus cus. Fic tor. Fic tore, tem experum sit e, tem experum sit offic tecaboroffic tecabore, in eic te nusandipsunt que pre, in eic te nusandipsunt que prempor sum quo empor sum quo tem quasperrtem quasperrorum illest dollaute volectus rorum illest dollaute volectus reperum reperum renienimi, me mi, me nonecae pelendi gendeles moluptat.nonecae pelendi gendeles moluptat. Endi tem nulpa aut ex et untis es aut offic te nonsequis estruEndi tem nulpa aut ex et untis es aut offic te nonsequis estru-- menihit que nos magnimped mos es ped ulpa nation cum, eum menihit que nos magnimped mos es ped ulpa nation cum, eum qui odioris aut velita volorqui odioris aut velita voloree tor toreempmporores res rent, officit ut ut etur? ent, officit ut ut etur? Qui ad qui voluptus ius etQui ad qui voluptus ius et AGAAAGNINIAA D DOOLLOO IMIMIDID?? The aThe allll--nnewew CCOO NNEE N NIIHHII. . AudA udii R R88 Cou Couppéé.. Ende nonsequia sunt volupta tiorEnde nonsequia sunt volupta tioresent mi, odist odisita esent mi, odist odisita cuscus, sus etus ut aut ipicipsum ex ex, sus etus ut aut ipicipsum ex exceptae imilibus aditi-ceptae imilibus aditi- ororeehent illic ipsam ium et eostrum et etus cushent illic ipsam ium et eostrum et etus cus. Fic tor. Fic toree, , tem experum sittem experum sit Audi Sport Style Guide | Communication applications | Print 39

The Audi Sport emblem in the TVC ending. Within the TVC ending, the Audi Sport emblem initially has a three-dimensional character but fades into its two-dimensional form towards the end. Audi Sport Style Guide | Communication applications | TVC ending 40

4. AUDI SPORT SPACIAL DESIGN

Spacial design. Best practice IAA 2015. Live experience Audi Sport appearances in motor shows or individual events allow a versatile live experience by linking together diff erent atmospheric zones: • Energising visitors • Vehicle presentation • Race car presentation • Lounge areas A retreat area for a more direct communication with visitors adds warm desaturated colours, for an atmos- phere more easily experienced. Separated by black semi-transparent glass fronts, the mirror eff ects add to the general premium appeal. Installations have to follow the overall colour code, but due to light and video installations, certain areas may focus on black and red to add dramaturgy to the staging. Audi Sport Style Guide | Spacial design 42

Spacial design. Audi Sport branding. For the main branding the negative version of the Audi Sport logo is favoured. Depending on the overall concept of the installation or speciû c interiors, the positive versions on bright or red backgrounds may be used as well. Material Silver surface, the red rhombus is applied by a lacquer coating in Audi Red. In spacial design three-dimensional Audi rings are used; positioning and size depends on the location. In general, the basic CI rules concerning the size ratios are valid. The integration of the red rhombus works either via the vehicle branding or the appearance of a solitary element, as a cluster of rhombi or a combination of both. A three-dimensional execution in a dynamic composition is mandatory. The surface of the rhombi is executed in high-gloss red, PANTONE® 187. Audi Sport Style Guide | Spacial design | Branding 43

Spacial design. Performance faces Imi-Beton materials. smooth formwork grey faces anulate light greyanulate medium grey Imi-Beton Alu-Dibond High glossy red Gr Gr High glossy white surCarbon sursmooth formwork anthracite Within three-dimensional set-ups, such as showroom interiors, events or exhibition spaces, genuine materials are used to meet the Audi Sport performance materials’ character. The choice and application of materials must û t the vehicles on exhibition and the story which is being told. • Floors Granulate ü oors in light to medium grey hues relate to road and racetrack surfaces. High glossy white or grey surfaces provide a more exclusive atmosphere. • Wall claddings Imi-Beton (concrete imitation) has a tactile silvery surface, conveying both authenticity and premium appeal. The silver appeal is best achieved by Alu-Di- Surfaces quoting the Audi Sport performance materials become the exhibited vehicles’ environment bond claddings. Carbon surfaces support the techno- logical look. • Lesenes and zoning Diff erent materials can be mixed to structure the installation into separate zones. Lesenes may be used to add further colour accents and for vehicle branding on the ü oor. • Audi Red is reserved for branding, the rhombi, lesenes and speciû c objects that are thematically connected to the installation. Vehicles must not be presented on red ü oors. Audi Sport Style Guide | Spacial design | Materials 44

Spacial design. Typography. Communicaton on walls and backdrops • vehicle branding executed in 3D • Headlines are set in Audi Type Extended Italic as described on page 20 Communication on ü oor surfaces • Audi Type Extended Bold to ensure legibility and mechanical resilience • 3D vehicle badges executed as inlaid work, using material inlays and paint û nishes • 2D: paint û nishes on accessible areas, foil cut on unaccessible areas Colour speciû cation for Audi Red • Paint û nish PANTONE® 187 • Foil cut: Oracal 031 Audi Sport Style Guide | Spacial design | Typography 45

Spacial design. Lounge interiors. Separate lounge areas provide a more private and lively atmosphere for direct communication with visitors and customers. A pattern of three-dimensional red rhombs is the brand’s backdrop. A retreat area for a more direct communication with visitors adds warm desaturated colours for a more inviting atmosphere. Audi Sport Style Guide | Spacial design | Lounge interior 46

Image still in progress.

Downloads General information Additional information and templates can be Responsible for content: found in the Audi Corporate Identity Portal on AUDI AG www.audi.com/ci Integrated Communication Management I/VM-11 and and in the Audi Marketing Database (MDB) on International Advertising & Digital Communications I/VM-21 www.audi-mdb.com 85045 Ingolstadt Note: The reproduction of colours can vary depending on the output device used. The colours of the illustrations are not binding, and in some cases illustrations are shown reduced or enlarged. Picture credits: Agnieszka Doroszewicz, Motorsport live images on pages 1, 2, 14, 21, 24, 27, 32, 39 Robert Grischek, Audi R8 image on pages 12, 23, 39