The Audi Sport silver appeal. Refl ections and details. The entire greyscale is carefully balanced. The imagery is dominated by hues of warm and cold greys, strong contrasts and pointedly set light accents. • Black is reserved for providing contrast and details within shadows and dark vehicle parts. In imagery large areas of black must be avoided. • White is reserved for providing highlights and reü ections in order to identify and emphasise the appeal of materials. The interplay of reü ections caused by the respective environment highlights the vehicle’s athletic design and proportions. • Details in Audi Red are highlighted and clearly visible. They stand out clearly within a silver surrounding, adding further accents and leading the viewer’s eye to the crucial areas of the image. Audi Sport Style Guide | Tone of voice | Colour concept 23