Staging the red rhombus. The Audi Sport brand icon. The red rhombus is the strongest visual element of Audi Sport. It refers to the sub-brand’s foundation in motor sport and provides high and unique recognisability. To ensure the perception of the red rhombus as a 1. The red rhombus appears as a real three-dimensional object within the composition brand icon, two basic rules sum up its integration of the product photography. within Audi Sport imagery. The following pages provide further details and examples. 2. The red rhombus appears as an authentic and natural element in the middle ground or background. It is an integral part of a typical Audi Sport setting. Audi Sport Style Guide | Tone of voice | Red rhombus 24