The Audi Sport BORN ON THE TRACK. BUILT FOR The all-new silver appeal. THE ROAD. Audi R8 Coupé. Colour code. Uptatqui debitati con nem renda consernatur seque eicium quatem voluptate laborep ellupta tianimi, qui reicilic tem venditio. The silver appeal is the main colour dominating images, Consernatur seque eicium. room settings and graphic elements. Colour code example – 2D communication Colour code example – spacial design The main diff erentiation to the general Audi CI colour code is as follows: • Amount of white is signiû cantly reduced Audi CI colour code • Amount of black is signiû cantly reduced. In spacial White Black Aluminium Silver Red Warm Silver design, dark glass fronts play with reü ections. 0/0/0/0 60/50/50/100 30/20/20/10 0/100/80/15 10/12/16/27 • Amount of Audi Red is increased. Audi Red sets strong - Pantone Black Pantone 877 Pantone 200 Pantone 401 accents by the integration of the red rhombus as well #ff ff ff #000000 #b3b3b3 #bb0a30 #b6b1a9 as signiû cant car details. 255/255/255 0/0/0 179/179/179 187/10/48 182/177/169 The colour code in Audi Sport communication follows a given ideal ratio: 60% Silver and metals: Genuine surfaces and materials Audi Sport colour code 25% Audi Red: Branding plus signiû cant details in imagery Audi Sport Aluminium Silver PANTONE® 8403 Audi Red PANTONE® 187 15% Audi Corporate Colours: Black, White Audi Sport Aluminium Silver is PANTONE® 8403 as a full-area special colour. faces faces Metallic sur Bright midtonesHigh glossy red High glossy white Carbon sur Audi Sport Style Guide | Tone of voice | Colour concept 22