Imagery. Exterior vehicle colours. Since the vehicles are generally the most dominant element in Audi Sport communication, the choice of exterior colours is an important aspect in the images’ composition. The various gradings of silver, grey and red reü ect the Audi Sport colour code. Strong colourful accents are set with the full range of exterior û nishes. Special exterior colours: race cars in FIA WEC, DTM and customer racing Audi Sport Style Guide | Tone of voice | Imagery 35