Imagery. Integration of performance materials. Strong emphasis on the aesthetic staging of materials and surfaces is required within Audi Sport commu- nication. Beside the photographic focus (lighting, the faces highlighting of details etc.), the performance materials faces become part of the vehicle’s environment. Photography Metallic sur Bright middletonesHigh glossy red High glossy whiteCarbon sur Within the composition of car imagery, a reference to the performance materials may be made by wall and ü oor surfaces, depending on the situation. Spacial design Within three-dimensional set-ups such as showroom interiors, events or exhibition spaces, genuine materials are demonstrate the characteristics of the performance materials. You will û nd further details on page 44. The choice of materials and a balanced ratio reü ects the overall colour code for Audi Sport. Audi Sport Style Guide | Tone of voice | Imagery 34