Imagery. Colour code in moving images. The multitude of scenery and vehicle environments in TVCs, showroom reels and motion graphics require a broader colour range for a realistic and authentic look and feel of the footage. Yet the choice of location, the lighting and a desaturated overall colour grading has to match the general Audi Sport silver appeal. • Avoid elements that provide hues of bright and warm colours in the surrounding environments • The lighting must provide a cool and technological atmosphere. • Within the desaturated environments, the vehicles’ bodies, details and the exterior colours have to stand out boldly. Stills from Audi Sport Showroom û lm, 2015 Stills from Audi Sport video