Imagery. Dynamic roads. The vehicle’s habitat is one of the strongest assets in storytelling and the positioning of the product. The most genuine habitat is the road itself – whether in urban settings or landscapes. Chosen car locations and compositions should meet the R and RS models’ characteristics: • Clear and well-arranged • Dynamic and powerful • Unique and self-conû dent • Premium and exclusive • Real and authentic The ideal location bears the story told in an image in itself. Audi Sport Style Guide | Tone of voice | Imagery 28