Imagery. Motor sport reference. Born on the track. Built for the road. Audi’s motor sport engagement is the constant source and proof of the R and RS models’ technological advantage. New technologies are heralded by the Audi R18 in the FIA World Endurance Championship. The technological transfer to the series is boldly proven within the DTM series and customer racing. Scenes from the track and pit stop situations convey high performance, action and emotion. Audi Sport Style Guide | Tone of voice | Imagery 27