Staging the red rhombus. Application within imagery. To avoid the red rhombus becoming a decorative element and to provide maximum recognisability, the following rules must be obeyed. • The red rhombus must not appear more than once in one image • The red rhombus must not slant to the left • Except by vehicles, the red rhombus must not be partially covered by other elements that disturb the recognisability of its shape • The viewer’s perspective must not distort the shape of the red rhombus • The red rhombus must not cover vehicles to any extent All images shown on this page demonstrate the wrong use of the red rhombus. Audi Sport Style Guide | Tone of voice | Red rhombus 26
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