The branding 1 of Audi Sport. In order to strengthen Audi Sport as a sub-brand, the 2 3 Audi rings appear in the solid version in all measures of Audi Sport communication. • Formal harmonisation of branding • Diff erentiation from main brand • Enhanced ü exibility within imagery Height of rhombus less than 6 mm This page outlines the basic principles for using the Audi Sport emblem. Size S Please note the recent modiû cation for dark and red backgrounds: the thickness of the rhombus’ white outline Height of rhombus has been reduced. The white outline serves as a sharper between 6 and 300 mm contrast to the background. Size M These û les can be found on the Audi Corporate Identity Portal. Height of rhombus larger than 300 mm Size L Audi Sport Style Guide | Tone of voice | Branding 17