Sub-brand logo Dynamic typography Six visual assets to tell the Audi BORN ON Sport story. THE TRACK. BUILT FOR THE ROAD. The all-new Audi R8 Coupé. Based on the general Audi CI elements and guidelines, Audi Sport tells a unique story using its very own visual codes. Silver appeal and colour code The red rhombus Their application in Audi Sport communication is described in detail on the following pages. Imagery Performance materials Audi Sport Style Guide | Tone of voice | Visual assets 16