Imagery. Indoor locations. When focusing on design, materials and the speciû c details of the model range, a tared out and sophisticated arrangement of light is essential. This is best achieved by studio photography. Furthermore, indoor locations tell their very own stories: • Spacious and luxurious interiors, referring to the idea of a car collector’s garage • High-tech manufacturing sites, conveying both craftsmanship as well as the high technological aspiration of Audi Sport Audi Sport Style Guide | Tone of voice | Imagery 31