Dynamic and Headline: 30 pt / 40,5 pt ≈ 135 % line spacing for DIN A4 applications light typography. 16° BORN ON THE TRACK. Italic headlines for Audi Sport BUILT FOR THE • Headlines are set with the Audi Type Extended Italic. Solely upper-case letters are used. Sublines remain straight cut. These are set in mixed case. X ROAD.X The all-new Audi R8 Coupé. • The letter spacing is extended by 100 (main head and subhead). Subheadline: 10.5 pt / 13.5 pt ≈ 130% line spacing for DIN A4 applications. • The line pitch for headlines is 135% of the cap height. The headline’s cap height deû nes the horizontal space between headline and subheadline. (e.g. cap height 30 pt, line pitch 40.5 pt). 16° • The cap height of subheadlines or product names is 35% of the headline’s size with a line pitch of 130%. BORN ON The subheadline is aligned with the last line of the headline and set to either black or white, depending THE TRACK. on the font or image in the background. The subhead- line may also be placed below the headline within its baseline grid. BUILT FOR • All headlines are left-aligned and slanted, following a diagonal line derived from the italic cut X THE ROAD. • Angle of alignment = 16° X Lorem ipsum dolores. Copytexts for Audi Sport The new Audi R8 Coupé. • Audi Type Normal is used for copytext and follows the general Audi CI guidelines. Subheadline: 10.5 pt / 13.5 pt ≈ 130% line spacing for DIN A4 applications. Subline aligned on the headline’s baseline grid. Audi Sport Style Guide | Tone of voice | Typography 20