RETHINK.RE START. The new Audi Sport brand. Audi Premium at its best. MODERN MODERN PRESTIGE PERFORMANCE • Establish a whole new dimension for Audi Sport – develop the pinnacle sub-brand • Bring it all together – use all assets and facets. • Develop a premium and progressive brand tonality for Audi Sport. Audi Sport Style Guide | About | Audi Sport strategy 5