Spacial design. Audi Sport branding. For the main branding the negative version of the Audi Sport logo is favoured. Depending on the overall concept of the installation or speciû c interiors, the positive versions on bright or red backgrounds may be used as well. Material Silver surface, the red rhombus is applied by a lacquer coating in Audi Red. In spacial design three-dimensional Audi rings are used; positioning and size depends on the location. In general, the basic CI rules concerning the size ratios are valid. The integration of the red rhombus works either via the vehicle branding or the appearance of a solitary element, as a cluster of rhombi or a combination of both. A three-dimensional execution in a dynamic composition is mandatory. The surface of the rhombi is executed in high-gloss red, PANTONE® 187. Audi Sport Style Guide | Spacial design | Branding 43
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