Spacial design. Best practice IAA 2015. Live experience Audi Sport appearances in motor shows or individual events allow a versatile live experience by linking together diff erent atmospheric zones: • Energising visitors • Vehicle presentation • Race car presentation • Lounge areas A retreat area for a more direct communication with visitors adds warm desaturated colours, for an atmos- phere more easily experienced. Separated by black semi-transparent glass fronts, the mirror eff ects add to the general premium appeal. Installations have to follow the overall colour code, but due to light and video installations, certain areas may focus on black and red to add dramaturgy to the staging. Audi Sport Style Guide | Spacial design 42