Avast consumer Color palette Orange is the primary color for use in the Avast icon as well as for brand communications and marketing. The primary and secondary background colors have been carefully chosen to boost visual potency and ensure texts are highly readable across all channels and platforms. The palettes allow for strong contrast in light usage (e.g websites, emails, packaging) and dark usages (e.g product UI and in-product-messaging). Colors, such as red, yellow and green must not be employed for anything but ‘status’ indicators within the UI or website, and other marketing materials. NOTE: ALL colors can be used on or offline except the Avast Dark purple logo color which is only to be used offline and in the logo. Avast Guidelines Auxiliary colors Primary background colors Secondary background colors Primary logo, background and accent color Avast Dark Blue RGB: 2 2 / 14 / 83 CMYK: 1 00 / 100 / 7 / 56 WEB: 160E53 Pantone: 275C Avast Purple RGB: 7 8 / 34 / 208 CMYK: 8 8 / 100 / 0 / 0 WEB: 4E 22D 0 Pantone: 267C Avast Orange RGB: 2 55 / 120 / 0 CMYK: 0 / 6 2 / 95 / 0 WEB: FF7800 Pantone: 158C Avast Dark Purple RGB: 4 5 / 54 / 76 CMYK: 9 3 / 86 / 40 / 32 WEB: 2D364C Pantone: 533C Avast Blue RGB: 3 8 / 28 / 106 CMYK: 1 00 / 100 / 0 / 22 WEB: 261C6A Pantone: 2685C White RGB: 2 55 / 255 / 255 CMYK: 0 / 0 / 0 / 0 WEB: ffffff RGB: 1 03 / 96 / 150 WEB: 676096 CMYK: 7 3 / 75 / 0 / 2 RGB: 2 33 / 232 / 243 WEB: E9E8F3 CMYK: 2 3 / 18 / 0 / 0 RGB: 1 7 / 223 / 239 WEB: 11DFEF CMYK: 7 4 / 0 / 10 / 0 RGB: 2 55 / 70 / 114 WEB: FF4672 CMYK: 0 / 87 / 34 / 0 RGB: 1 68 / 164 / 195 WEB: A8A4C3 CMYK: 6 5 / 50 / 8 / 0 RGB: 2 48 / 248 / 252 WEB: F8F8FC CMYK: 4 / 4 / 0 / 4 R GB: 6 7 / 237 / 156 WEB: 43ED9C CMYK: 56 / 0 / 58 / 0 RGB: 1 25 / 119 / 166 WEB: 7D77A6 CMYK: 7 3 / 62 / 0 / 2 RGB: 2 44 / 243 / 250 WEB: F4F3FA CMYK: 1 7 / 10 / 1 / 0 R GB: 2 50 / 219 / 75 WEB: FADB4B CMYK: 3 / 10 / 82 / 0 RGB: 2 12 / 210 / 230 WEB: D4D2E6 CMYK: 3 3 / 23 / 0 / 0 Status colors NB: To only be used offline and in the Avast logo NB: Can also be used as an accent color. 22