Avast Business Color palette Avast Business incorporates all of the Avast colors in its visual identity, but to distinguish our brand from consumer’s, we’ve adopted dark purple and orange as our predominant colors. Dark purple combines the stability of blue and the energy of red. Purple is associated with wisdom, independence, and creativity. NOTE: The color palette for Avast Business does not differ on or offline. Avast Guidelines Auxiliary colors Primary background colors Secondary background colors Primary logo, background and accent color Avast Dark Blue RGB: 22 / 14 / 83 CMYK: 100 / 100 / 7 / 56 WEB: 160E53 Pantone: 275C Avast Purple RGB: 78 / 34 / 208 C MYK: 88 / 100 / 0 / 0 WEB: 4E22D 0 Pantone: 2 67C Avast Orange RGB: 2 55 / 120 / 0 CMYK: 0 / 6 2 / 95 / 0 WEB: FF7800 Pantone: 158C Avast Dark Purple RGB: 45 / 54 / 76 CMYK: 93 / 86 / 40 / 32 WEB: 2D364C Pantone: 533C Avast Blue RGB: 38 / 28 / 106 CMYK: 100 / 100 / 0 / 22 WEB: 261C6A Pantone: 2685C White RGB: 255 / 255 / 255 CMYK: 0 / 0 / 0 / 0 WEB: ffffff RGB: 1 03 / 96 / 150 WEB: 676096 CMYK: 7 3 / 75 / 0 / 2 RGB: 2 33 / 232 / 243 WEB: E9E8F3 CMYK: 2 3 / 18 / 0 / 0 RGB: 1 7 / 223 / 239 WEB: 11DFEF CMYK: 7 4 / 0 / 10 / 0 RGB: 1 68 / 164 / 195 WEB: A8A4C3 CMYK: 6 5 / 50 / 8 / 0 RGB: 2 48 / 248 / 252 WEB: F8F8FC CMYK: 4 / 4 / 0 / 4 RGB: 1 25 / 119 / 166 WEB: 7D77A6 CMYK: 7 3 / 62 / 0 / 2 RGB: 2 44 / 243 / 250 WEB: F4F3FA CMYK: 1 7 / 10 / 1 / 0 RGB: 2 12 / 210 / 230 WEB: D4D2E6 CMYK: 3 3 / 23 / 0 / 0 NB: Can also be used as an accent color. RGB: 2 55 / 70 / 214 WEB: FF4672 CMYK: 0 / 87 / 34 / 0 R GB: 6 7 / 237 / 156 WEB: 43ED9C CMYK: 56 / 0 / 58 / 0 R GB: 2 50 / 219 / 75 WEB: FADB4B CMYK: 3 / 10 / 82 / 0 Status colors 23