15 The Avis button logo s k c o l The Avis button logo is based on the Avis basic logo but with the added b g n i benefi t of delivering our company ethos of ‘We Try Harder’. This should be d l i u b used as the core logo along with the base curve. c i s a b If the format does not allow the use of the curve, revert to the Avis basic e h T logo. For details on how to apply the logo to partnership communications please refer to page 19 of off-line communications. Please see page 8 of off-line communications for details on scaling the logo. Exclusion zone Examples of work with the Volut iure te do commy num irit volestrud eugiam quisl tatue magna. Avis button logo and curve. The area surrounding the ½ ‘A’ logo must be free from other graphic imagery, typography, page trim, ‘A’ height folds or any other visual elements that may hinder communication. Volut iure te do commy num irit Reet praestin et lorperat. Ut el inissequat. Vullamcorero del ut velit, sim dolore esequam commodo con volor amet alismodolore velenim ver sum iusto el ip et, volestrud eugiam quisl tatue magna. veliquat. Wis aut in ulput alit wissi. Reet praestin et lorperat. Ut el inissequat. Vullamcorero del ut velit, sim dolore esequam commodo con volor amet alismodolore velenim ver sum iusto el ip et, Example supporting line or sign off goes here veliquat. Wis aut in ulput alit wissi. Example supporting line or sign off goes here avisworld.com avisworld.com ½ ‘A’ Mono version French logo The Avis button logo When producing communications for France, and curve a translation of ‘We Try Harder’ should be included. This should sit centralised under the The Avis button logo button and in-line with the S of Avis. should, where possible, be The minimum sizes set out on page 13 should used with the Avis curve. apply to the button. There is no minimum or maximum sizes for the translation but always * Refer to page 8 of off-line communications for details ensure that this is legible. on how to use this curve. *Décidés à faire mille fois plus Avis Brand Guidelines 07.08