16 Incorrect use of logos s k c o l Avoiding the misrepresentation of the Avis logo is actually very simple b g n i if a few basic rules are followed. A few examples of poor practice are d l i u b provided below. These rules apply to all colour variations of the logos, c i s a b including mono. The area surrounding the logo must be free from other e h graphic imagery, typography, page trim, folds or any other visual elements T that may hinder communication. The Avis basic logo The Avis button logo Don’t use non Don’t tint Don’t use outlines Don’t use non Don’t tint Don’t use outlines Avis colours Avis colours We Try Harder Don’t obscure Don’t use previous Don’t distort Don’t obscure Don’t use previous Don’t distort or US version or US version Don’t place on Don’t recreate Don’t interfere or Don’t place Don’t recreate Don’t interfere or images use wordplay on images use wordplay Avis Brand Guidelines 05.08