1. Introduction What to expect from this guide What to expect from this guide Use this guide to: A seed for // Understand the new Seminis and De Ruiter brand marks, look and feel // Ensure consistency and alignment in every brand expression remarkable growth. // Serve as a resource when creating materials that represent our brands An incredibly important one. Because within it lies the future Have a question? Chances are the answer is planted of our collaboration. This seed contains a more purpose- somewhere in this book. But if you can’t find it, reach out to driven brand strategy. It unites two powerful brands, Seminis your primary Seminis or De Ruiter contact. and De Ruiter, into one powerful platform. And it informs us of the role we all play in contributing to a healthier world. It is up to each of us, as partners, to care for this seed. Because from it, we can all experience incredible growth. 10 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 11