1. Introduction A new purpose. A new way forward. A new purpose. A new way forward. By joining forces, Seminis and De Ruiter not only have a more powerful purpose, we have a more powerful brand. This brand brings the legacy of Seminis and De Ruiter forward, while unifying them under the essence of Bayer. With this also comes the need to unify all partners and collaborators on how best to utilize and incorporate the new brand. Moving forward, all communication will now be united under a more cohesive brand positioning and identity. This guide will help to enable that change. 88 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 9