S SERVICE HOME Y A Global Logo For Use in Canada Only W THA SHIRE HA The logo is the most important expression of the Berkshire Hathaway HomeServices brand BERK and should be treated with the greatest care. The Berkshire Hathaway HomeServices logo is a proprietary artwork and original files should always be used. Cabernet logo with Trademark (to be used in Cabernet logo with Marque de Commerce (to be English-speaking Provinces) used in French-speaking Provinces) The allowed brand colors for the global logo are Cabernet, Black and White. 61 You must use the registered trademark “®” with the logo after “HomeServices” for all company material in Canada. In Provinces where French is the primary language, you should use the Marque de Commerce “MC” on all material Black logo with Trademark (to be used in English- Black logo with Marque de Commerce (to be used with the Berkshire Hathaway HomeServices speaking Provinces) in French-speaking Provinces) marks. The global and company logos should always have appropriate mark after the word “HomeServices” even when in writing. Franchisees should always use their company logo. N 2023 A S J White logo with Trademark (to be used in English- White logo with Marque de Commerce (to be used speaking Provinces) in French-speaking Provinces) BRAND GUIDELINE
Berkshire Hathaway HomeServices Brand Book Page 60 Page 62