S SERVICE Personal and Team HOME Y A Business Cards Logos and Slogans W THA EXAMPLES OF ACCEPTABLE USE SHIRE HA Personal or team logos and slogans detract from the professional image and quality that Wendy Owens Your Wendy Owens Your Personal 4X “H” in SALES ASSOCIATE Personal SALES ASSOCIATE Hathaway or Team Slogan BERK consumers associate with the Berkshire or Team 456 Main St. Logo 456 Main St. Hathaway HomeServices name and logo. Anytown, ST 12345 Anytown, ST 12345 +1 949 794 7900 Direct +1 949 794 7900 Direct Accordingly, Berkshire Hathaway HomeServices +1 949 794 7900 Mobile +1 949 794 7900 Mobile [email protected] [email protected] strongly discourages the use of both. wendyowens.com wendyowens.com If, despite this discouragement, sales A member of the franchise system of BHH Aff iliates, LLC A member of the franchise system of BHH Aff iliates, LLC professionals wish to use personal or team Personal or team logo on a horizontal Personal or team slogan on a horizontal logos or slogans, these are acceptable with business card business card 80 restrictions. Guidelines • Logos are allowed only on the front of the business card. Slogans are allowed on the Wendy Owens Wendy Owens SALES ASSOCIATE SALES ASSOCIATE front or on the back. See this section for 456 Main St. 456 Main St. Anytown, ST 12345 Anytown, ST 12345 examples. +1 949 794 7900 Direct +1 949 794 7900 Direct +1 949 794 7900 Mobile +1 949 794 7900 Mobile [email protected] [email protected] • Logos and slogans may not include wendyowens.com wendyowens.com symbols, graphic elements or phrases that Your Personal Your Personal have political, religious, ideological or other or Team or Team Slogan Logo general connotations. 4X “H” in Hathaway N 2023 A member of the franchise system of BHH Aff iliates, LLC A member of the franchise system of BHH Aff iliates, LLC A • Acceptable colors for personal logos and S J slogans are Cabernet, Black or White. Personal or team logo on a vertical Personal or team slogan on a vertical business card business card • Slogans must be real estate related. • Slogans must use the fonts Manrope or Marcellus. BRAND GUIDELINE
Berkshire Hathaway HomeServices Brand Book Page 79 Page 81