S SERVICE Marketing and HOME ® Y A Advertising Good to know (cont.) W THA USAGE SHIRE HA The phrase “good to know” can be used as a standalone tagline, per the rules outlined BERK in the treatment on previous pages, or within a sentence. The specific usage within a sentence determines the rules. When being used in a conversational manner, good to know may simply be written as part of the sentence. When being used as a tagline, or in reference to the tagline, Good to know.® must be written with a capital “G”, a period and the registered trademark symbol. 22 When being used underneath a company logo, the tagline should be spaced away from the logo at a distance equaled to 2x the “H” in the “HATHAWAY.” Examples: Used in a sentence, in reference to our tagline: • Good to know.® means strength for network brokers and sales professionals. • Good to know.® also gives confidence for buyers and sellers. Used in a sentence, in conversational terms: • We offer unmatched stability, and that’s good to know. N 2023 • It’s good to know people who know. A S J Other Acceptable Uses: Hashtags: #goodtoknow Don’ts: Don’t use the phrase in a sarcastic tone. It is meant to be pragmatic and genuine at all times. Don’t change the phrasing. e.g.,: It’s good to always know the answer. BRAND GUIDELINE