S SERVICE HOME Y A Quality Seal Misuse (cont.) W THA SHIRE HA We are guardians of the Berkshire Hathaway HomeServices brand and brand identity and BERK great care should be taken to preserve its integrity. Consistency is the key to building a strong and lasting impression of the brand in the minds of the audience. We can ensure it by following simple rules for the use of brand assets outlined in the guideline. Do not change proportions or stretch Do not use non-approved When used as a watermark, never use the mark colors at less than 30% opacity To uphold the quality of applications, always 56 use the original identity assets and files, and do not alter the original files. For re-sizing, always use the vector (.eps) files. Do not tilt. Always use in upright Do not crop position N 2023 A S J BRAND GUIDELINE