TYPESTYLEANDCOLOR APPLICATIONS CORRECT USAGE The consistent use of the Futura typeface is a key ingredient in maintaining the brand identity. Use of any other typefaces in connection with the logo must be approved by an authorized representative in the Best Buy Advertising, Visual Merchandising or Communications Departments. Contact the Advertising-Traffic Department to initiate authorization. TYPEFACE FUTURA EXTRA BOLD Type is an important element in consistent ABCDEFGHIJKLMNOPQRSTUVWXYZ brand identity. In combination with the 1234567890 use of correct corporate colors, use of a consistent typeface further solidifies brand FUTURA BOLD recognition. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 FUTURA BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 FUTURA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 FUTURA EXTRA BOLD, FUTURA LIGHT, FUTURA and its variations are the only approved type face to be used in conjunction with the Best Buy logo. Mixing the type weights as shown above is allowed. Adaptations to the type must be approved by Best Buy. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 8 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%