A preferred tertiary PRIMARY AND SECONDARY background color COLOR SYSTEMS use with the Best Buy Research told us that customers strongly logo is white. associate our colors – yellow, black and secondary color blue -- with Best Buy. Our corporate color applications are integral to brand recognition and must be consistent in all mediums, including but not limited to collateral, print advertising, store signage, A preferred tertiary television advertising and the Web. background color use with the Best Buy logo is black. When the logo is dropped out from a full color background review and approval of actual placement is required by Best Buy. Blue PMS 288c is an acceptable tertiary color to use as a background. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 7 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%