Best Buy Brand Book

Best Buy is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983.

BEST BUY LOGO USAGE STANDARDS CONTENTS LOGO APPLICATION • Logo Construction Color Logo Applications Black and White Logo Applications Non-interference and Line Specs Maintaining the Brand Identity ELECTRONIC FORMAT • Internet/TV Internet and Interactive Applications Television and Video Applications COLOR SPECIFICATIONS • Pantone CMYK RGB Primary and Secondary Color Systems TYPE STYLE AND COLOR APPLICATIONS • Typeface LINKING THE LOGO • Third Party Use RULES AND CONTACT Best Buy approval is required for all logo and tagline uses. See the Approval Process on the back for details Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 1 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: CYAN RULE DENOTES DIE LINE, DOES NOT PRINT. DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

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