Best Buy Brand Book

BEST BUY LOGO USAGE STANDARDS CONTENTS LOGO APPLICATION • Logo Construction Color Logo Applications Black and White Logo Applications Non-interference and Line Specs Maintaining the Brand Identity ELECTRONIC FORMAT • Internet/TV Internet and Interactive Applications Television and Video Applications COLOR SPECIFICATIONS • Pantone CMYK RGB Primary and Secondary Color Systems TYPE STYLE AND COLOR APPLICATIONS • Typeface LINKING THE LOGO • Third Party Use RULES AND CONTACT Best Buy approval is required for all logo and tagline uses. See the Approval Process on the back for details Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 1 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: CYAN RULE DENOTES DIE LINE, DOES NOT PRINT. DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

LOGO APPLICATION CORRECT USAGE The primary objective of this standards manual is to maintain and expand the recognition of the brand. The effectiveness of the Best Buy Logo Usage Standards depends on complete adherence to the guidelines provided in this manual. LOGO CONSTRUCTION The Best Buy logo sits on a prescribed angle as shown. This is the ONLY position allowed when using the mark. The angle is always equal with the diameter of the hole in the 5° Best Buy tag. Angle equals 5 degrees. COLOR LOGO APPLICATIONS The only approved color use of the logo is solid black type and line art over solid process yellow. The hole in the tag fills with the background (if there is one). BLACK AND WHITE LOGO APPLICATIONS For black and white applications the tag always appears white with black type and rules. The hole in the tag fills with the back- ground (if there is one). THERE IS NO OTHER ACCEPTABLE ANGLE, COLOR OR PROPORTION OF THE BEST BUY LOGO OTHER THAN THE VERSIONS SHOWN ON THIS PAGE! Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 2 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: CYAN RULE DENOTES DIE LINE, DOES NOT PRINT. DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

NON-INTERFERENCE AND LINE SPECS MAINTAINING THE Logo presentation is enhanced by maintaining a clear BRAND IDENTITY area, void of all imagery surrounding the logo. This area Our logo is the “face” of our brand, the is defined by the cap height of the “B” within the logo. only element that all consumers see regardless of the way in which they experience Best Buy. It is a symbol of all Clear space from Logotype is art. Registration mark the things we want our customer to be edge of logo should Do not re-space or must appear with reminded of when they think of Best Buy. maintain the width of reconfigure in any logo at all times. a “B” within the logo way. Type is only Whether they see an ad on TV, come into type as shown. solid PMS black. the store, hit our site or pick up a circular, our logo is the thread that unifies all those B experiences. Because it is so important, and because it reinforces our brand with B consumers, it must look the same every time it appears. To change or modify its appearance is to erode our brand’s B ultimate meaning. B The diameter of Outline rule is part the hole is art and of art and cannot be cannot be altered. adjusted or deleted. The center of the Color is PMS Black hole remains only. clear at all times. The line art rule that defines the logo’s outer edge prints at all times regardless of background color or image. The background color or image appears inside the hole within the tag. Existing versions of the logo with a drop shadow should be replaced in all applications going forward. Never use a drop shadow within or around the logo. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 3 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

ELECTRONIC FORMAT CORRECT USAGE Best Buy reserves the right to request samples of all content or materials for review and approval prior to use and/or placement of the logo. Best Buy reserves the right to review and approve all actual uses and placements of the logo. INTERNET/TV INTERNET AND INTERACTIVE APPLICATIONS Electronic media is a very powerful form of communication and is one of the primary ways consumers will be exposed to messages about Best Buy. As in all mediums, the consistent use of our logo ensures a unified brand identity to the customer. www.BestBuy.com Full screen presentation for the Internet is generally viewed at a closer range. The logo should occupy no less than 20% or more than 30% of the field for full screen applications. TELEVISION AND VIDEO APPLICATIONS For full screen television or video use, the logo should occupy no less than 30% of the viewing field. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 4 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

www.BestBuy.com www.BestBuy.com Partial screen use of the logo on the Internet is The upper left or lower right locations are the pre- dictated by its location and background. The ferred positions for partial screen logo formats. example shown is the minimum size for this use. PRESENTED BY Partial screen use of the logo in TV or video Use of the Best Buy logo with other logos is requires review and approval of actual placement acceptable but requires review and approval by by Best Buy. Best Buy. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 5 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

COLOR SPECIFICATIONS CORRECT APPLICATIONS Maintaining the logo color palette is essential to building the brand identity. The primary colors on this page are the only colors to be used on or in conjunction with the Best Buy logo. The use of other tertiary or background colors must be approved by an authorized representative in the Best Buy Advertising, Visual Merchandising or Communications Departments. Contact the Advertising-Traffic Department to initiate authorization. PANTONE PANTONE WHITE PROCESS PROCESS BLACK C YELLOW C Primary A Primary B Tertiary C CMYK 0C 0C 0M 0M 0Y 100Y 100K 0K RGB 0R 100R 0G 100G 0B 0B Mixed colors on all respective systems must match the PMS color palette as indicated above. Primary logo colors cannot be used in percentages less than solid color. Blue PMS288 is considered a tertiary color acceptable for use in conjuction with the primary color applications of the Best Buy logo. Use of Blue 288 must be approved by an authorized representative in the Best Buy Advertising, Visual Merchandising or Communications Departments. Contact the Advertising-Traffic Department to initiate authorization. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 6 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

A preferred tertiary PRIMARY AND SECONDARY background color COLOR SYSTEMS use with the Best Buy Research told us that customers strongly logo is white. associate our colors – yellow, black and secondary color blue -- with Best Buy. Our corporate color applications are integral to brand recognition and must be consistent in all mediums, including but not limited to collateral, print advertising, store signage, A preferred tertiary television advertising and the Web. background color use with the Best Buy logo is black. When the logo is dropped out from a full color background review and approval of actual placement is required by Best Buy. Blue PMS 288c is an acceptable tertiary color to use as a background. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 7 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

TYPESTYLEANDCOLOR APPLICATIONS CORRECT USAGE The consistent use of the Futura typeface is a key ingredient in maintaining the brand identity. Use of any other typefaces in connection with the logo must be approved by an authorized representative in the Best Buy Advertising, Visual Merchandising or Communications Departments. Contact the Advertising-Traffic Department to initiate authorization. TYPEFACE FUTURA EXTRA BOLD Type is an important element in consistent ABCDEFGHIJKLMNOPQRSTUVWXYZ brand identity. In combination with the 1234567890 use of correct corporate colors, use of a consistent typeface further solidifies brand FUTURA BOLD recognition. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 FUTURA BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 FUTURA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 FUTURA EXTRA BOLD, FUTURA LIGHT, FUTURA and its variations are the only approved type face to be used in conjunction with the Best Buy logo. Mixing the type weights as shown above is allowed. Adaptations to the type must be approved by Best Buy. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 8 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

NOW OPEN IN MAPLE GROVE NOW OPEN IN MAPLE GROVE 12905 ELM CREEK BOULEVARD 12905 ELM CREEK BOULEVARD MAPLE GROVE, MN 55369 MAPLE GROVE, MN 55369 Typeface on black drops out white in all Typeface on PMS 288 (blue) drops out white applications. in all applications. NOW OPEN IN MAPLE GROVE NOW OPEN IN MAPLE GROVE 12905 ELM CREEK BOULEVARD 12905 ELM CREEK BOULEVARD MAPLE GROVE, MN 55369 MAPLE GROVE, MN 55369 Typeface on white prints black in all applications. Typeface on full color backgrounds should be readjusted from negative to positive depending on background. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 9 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

LINKING THE LOGO LINKING LOGO TO OTHER LOGOS OR ELEMENTS Partnerships or sponsorships of vendor and entertainment advertising are key elements in extending the brand equity. Adherence to the logo usage standards reinforces the consumer’s image of Best Buy. FRS RADIOS THE FUN EASY WAY TO STAY IN TOUCH UP TO A 2 MILE RANGE. SLK 280 Radio • 14 Channels, 38 selectable privacy codes • Keypad Lock • Battery meter • Backlit LCD display $ 00 109 PRESENTED BY THIS WEEKEND ONLY www.bestbuy.com The Best Buy logo must follow all usage rules when The logo can be used in regional or vendor driven used within promotional materials. Best Buy requires advertising and editorial formats. Formats must be samples of all promotional uses for review and approved by an authorized representative in the approval prior to use and/or placement of the logo. Best Buy Advertising, Visual Merchandising or Best Buy reserves the right to review and approve Communications Departments. Contact the actual uses and placements of the logo. Advertising-Traffic Department to initiate authorization. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 10 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

THIRD PARTY USE It is often necessary to allow outside parties to use our logo. To preserve the integrity of our brand, the same rules that apply at the corporate level must be followed by any organization that has permission to use the logo. PRESENTED BY Use of the Best Buy logo in conjunction with other logos is acceptable. Formats must be approved by an authorized representative in the Best Buy Advertising, Visual Merchandising or Communications Departments. Contact the Advertising-Traffic Department to initiate authorization. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 11 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

QUESTIONS The logo usage standards outlined in this manual are to be followed at all times. Questions regarding any variation from these standards should be addressed to Best Buy Advertising-Traffic Department. APPROVAL Best Buy reserves the right to require samples of all content or materials for review and approval prior to use and/or placement of the logo and prior to placement in any Best Buy store. Best Buy Advertising, Visual Merchandising and Communication Departments require approval of ALL projects relative to their departments. Use of Best Buy marks is conditioned on compliance with Best Buy’s rules and procedures relating to the marks, including those relating to quality control, and immediate discontinuance of use and/or removal upon Best Buy request. Failure to comply with this policy will result in appropriate corrective action. The Best Buy logo, taglines, trademarks, trade names and other brand marks, intellectual property and related concepts are the exclusive property of Best Buy Concepts, Inc., licensed to Best Buy Co., Inc. and others under controlled conditions. Adherence to these Standards is required. Any information about the misuse or unauthorized use of the Best Buy marks should be referred to the Best Buy Advertising-Traffic Department. ©2000 Best Buy Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 12 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%

INCORRECT BEST BUY LOGO USAGE Use of logo in any color other Logo is rotated more than than process yellow. 5° clockwise. Logo rotated counter-clockwise. Use of drop shadow. Tag is extended for large type. Tag is not proportionate to type. Tag is mirrored. Negative black and white logo. When not included within the tag, the words Best Buy are not a registered trademark and the trademark symbol is not needed. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" Scale of this keyline: 100% INSERT Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%