Best Buy Fiscal Year 2022 ESG Report | 55 Diversity, Equity & Inclusion . Crew and casting representation: We continue to increase representation across production crew roles such as directors, assistant directors, photography directors, senior producers, photographers, motion graphic designers and editors. Additionally, we far exceeded our goal of 30% representation of communities across BIPOC, LGBTQIA+ and diverse abilities in 2021 across paid advertising. Marketing Review Council: In April 2021, we created an internal marketing review council to consult, discuss and advise on our marketing and creative work to ensure it accurately and respectfully reflects the diversity of our employees and customers, while authentically promoting members of disinvested groups. In FY22, this council, consisting of cross-functional members, reviewed and provided guidance on more than 55 campaigns. More of This campaigns: Starting in January 2021, we launched campaigns centering on Black, Latinx, LGBTQIA+, AAPI and women’s voices. We also dedicated social media to highlight cultural moments like Diwali, Memorial Day, Lunar New Year, Coming Out Day and many more. Best Buy Teen Tech Centers campaign: In February 2021, we launched a YouTube content campaign, “Dream Huge,” highlighting real stories of teens positively impacted by Best Buy Teen Tech Centers. Additionally, Dream Huge won Best of Show at the Minnesota Advertising Federation show, as well as seven gold awards, making it the most awarded campaign in the program. In July 2021, we launched a dedicated campaign to promote the work of our Teen Tech Centers and in May 2022 we launched a campaign highlighting the impact of mentorships in our Teen Tech Center programs.