Best Buy Fiscal Year 2022 ESG Report | 56 Diversity, Equity & Inclusion . When it comes to creating the stock photography we use for cultural moments and our marketing campaigns, we decided to do things differently this year. We wanted to give creators more control of their work, especially when it’s based on their identity and depicts their communities and unique perspectives. That’s where the Take Stock Project comes in. As part of the project, we asked three photographers to tell their own stories of how people in their communities use technology. We also funded each photoshoot and made sure the photographers retained the rights to sell their images anywhere, including stock photography sites. The inspiration behind the project was to empower artists to create true-to-life images of their own communities to be featured in Best Buy campaigns, and make sure they can resell the photos, so the profits stay within the communities that created them. The project is part of our “More of This” marketing campaign, which we launched early last year as part of Best Buy’s broader inclusion and diversity work to give more access, representation and recognition to more communities. “I think the imagery is very beautiful,” said Christian Rodriguez, one of the photographers and creators that took part in the project. “The freedom we all got in terms of the stories we wanted to share, it all clicked.” Best Buy’s Take Stock project celebrates real stories through photographs.