Brand Overview The dark gray of the classic Bitcoin logo The classic orange color has been has been lightened to mirror the color lightened to a yellow, closer to the of steel, which represents industry. The color of gold. lighter gray color also created a more inviting, less intimidating logo. The italic type in the classic Bitcoin logo has been replaced The typeface used for the new with a non-italic type, which Bitcoin logo has a thinner, conveys stability and more consistent thickness, consistency. designed to again represent consistency and transparency. 2