Bitcoin Brand Book

BRAND STYLE GUIDE

Table Of Contents Brand Overview 2 Logo Versions 3 STANDARD LOGO 3 THE COIN 4 Brand Asset Usage 5 STANDARD LOGO 5 THE COIN 6 LOGO DO NOTS 7 COIN DO NOTS 8 Colors 9 Photography 10 Typography 11 Conclusion 12 1

Brand Overview The dark gray of the classic Bitcoin logo The classic orange color has been has been lightened to mirror the color lightened to a yellow, closer to the of steel, which represents industry. The color of gold. lighter gray color also created a more inviting, less intimidating logo. The italic type in the classic Bitcoin logo has been replaced The typeface used for the new with a non-italic type, which Bitcoin logo has a thinner, conveys stability and more consistent thickness, consistency. designed to again represent consistency and transparency. 2

Logo Versions STANDARD LOGO 3

Logo Versions THE COIN BRAND GUIDELINES 4

Brand Asset Usage STANDARD LOGO There are three dierently colored versions of the logo, which add versitility to the Bitcoin.com brand by allowing it to be displayed on a variety of dierent backgrounds and environments. The three logos are shown below in the ideal environments. BRAND GUIDELINES On a white background: The standard logo should be used, which On darker gray or black backgrounds: This version of the logo is the Occasional colored backgrounds: The only logo version that is is a gray font with the “B” in Bitcoin.com brand yellow. The standard same as the standard version, but the rest of the text is in white, appropriate in these situations is the single color logo, shown logo can be used on very light gray backgrounds, although be allowing easy visibility on dark backgrounds. above. If possible, the brand should be displayed on Bitcoin.com careful to ensure that the rest of the brand is easily readable. brand yellow. If not possible, any color that provides sucient contrast to the white logo is acceptable. When at all possible, the logo should be represented on a solid field of color. The logo can also be represented on one of the photo backrounds shown on page 9. It is not recommended to display the logo on a photo, pattern or textured background other than those provided in this brand style guide. 5

Brand Asset Usage THE COIN There are two dierent icons to represent the Bitcoin “Coin” there is a filled version or a stroked version. The filled version should be used in most situations, although the stroked version can be used when appropriate to add design variety. Good judgement should be used when determining which version to use in certain situations. There are also three color variations on the coin (yellow, gray, and white) to add versatility. Below is a diagram to show which versions of the coin are applicable in certain environments. On a white background: The yellow and gray filled coins can be On darker gray or black backgrounds: The yellow and white filled Occasionally colored backgrounds: The only version of the coin used, as well as the yellow and gray stroked coins. When using the coins can be used, as well as the yellow and white stroked coins. icon that is appropriate in these situations is the single color logo, gray coin icons, use care to ensure than the icon iseasily visible on Notice that the “B” in the yellow coin remains white, regardless of shown above. When possible, the filled version of the single color the background. the background color, while the white version has the “B” cut out of coin should be used on the Bitcoin.com brand yellow. If working it to display the background color. The yellow coin should ALWAYS with another color, the stroked version is recommended. be displayed with the white “B”. If this does not fit the application, then another version of the coin should be used. When at all possible, the coin icon should be represented on a solid field of color. The coin can also be represented on one of the photo backrounds shown on page 9. It is not recommended to display the coin on a photo, pattern or textured background other than those provided in this brand style guide. 6

Brand Asset Usage LOGO DO NOTS Do not use another color for the logo besides those in this Do not use the standard logo on a color other than white or Do not distort or stretch the logo in any way. brand style guide. light gray. Do not overlap the logo on any other graphic elements or Do not apply other visual styles such as drop shadow, bevel, Do not use a gradient or transparency eects on the logo. typography. or stroke. Do not place the logo on an overly busy background. 7

Brand Asset Usage COIN DO NOTS Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet. Do not use another color for the coin besides those in this Do not distort or stretch the coin in any way. Do not overlap the logo on any other graphic elements or brand style guide. typography. Do not place the logo on a background that competes with Do not apply gradients or transparency eects to the coin. Do not use any color combinations for the coin and its the shape or its colors. background that are not specified in this guide. 8

Colors HEX: #FAB915 | RGB: 250, 185, 21 | CMYK: 2%, 29%, 100%, 0% HEX: #8B8B8B | RGB: 139, 139, 139 | CMYK: 48%, 40%, 40%, 4% 9

Photography 10

Typography Museo Sans Rounded - 700 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Museo Sans Rounded - 500 Museo Sans Rounded - 300 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() 1234567890!@#$%^&*() 11

THANKS FOR VIEWING! Bitcoin.com brand contact: [email protected] For questions about art direction or branding regarding Bitcoin.com, please contact: Ideas By Nature, LLC 1009 Grant Street Denver, CO 80203 je@ideasbynature.com 12