Brand Asset Usage LOGO DO NOTS Do not use another color for the logo besides those in this Do not use the standard logo on a color other than white or Do not distort or stretch the logo in any way. brand style guide. light gray. Do not overlap the logo on any other graphic elements or Do not apply other visual styles such as drop shadow, bevel, Do not use a gradient or transparency eects on the logo. typography. or stroke. Do not place the logo on an overly busy background. 7