Brand Asset Usage STANDARD LOGO There are three dierently colored versions of the logo, which add versitility to the Bitcoin.com brand by allowing it to be displayed on a variety of dierent backgrounds and environments. The three logos are shown below in the ideal environments. BRAND GUIDELINES On a white background: The standard logo should be used, which On darker gray or black backgrounds: This version of the logo is the Occasional colored backgrounds: The only logo version that is is a gray font with the “B” in Bitcoin.com brand yellow. The standard same as the standard version, but the rest of the text is in white, appropriate in these situations is the single color logo, shown logo can be used on very light gray backgrounds, although be allowing easy visibility on dark backgrounds. above. If possible, the brand should be displayed on Bitcoin.com careful to ensure that the rest of the brand is easily readable. brand yellow. If not possible, any color that provides sucient contrast to the white logo is acceptable. When at all possible, the logo should be represented on a solid field of color. The logo can also be represented on one of the photo backrounds shown on page 9. It is not recommended to display the logo on a photo, pattern or textured background other than those provided in this brand style guide. 5